Fortune Auto Coilovers Review: Ride Quality Meets Performance
You know that moment when you take a corner just a little faster than usual—and your car just glides through it, planted, confident, and controlled? That feeling doesn’t come from magic. It comes from a good suspension setup. And if you’ve been lurking car forums, stalking track day builds, or just sick of the floaty stock ride, you’ve probably come across one name more than once: Fortune Auto.
Let’s face it—buying coilovers can feel like jumping into the deep end of a pool filled with acronyms, numbers, and contradictory advice. But Fortune Auto makes that plunge a whole lot less scary. They’ve carved out a niche in the suspension world by offering coilovers that combine the best of both worlds: performance you can actually feel and comfort you’ll actually appreciate on the daily grind. These aren’t your generic, cookie-cutter kits—they’re tailored, tunable, and track-tested, with a level of refinement that punches far above their price tag.
In this review, we’re peeling back the layers to find out what makes Fortune Auto coilovers a cult favorite—from their build philosophy to their real-world ride feel. We’ll walk through their product line, explain why their digressive piston technology is such a game-changer, and hear from the drivers who live with these setups every day. Whether you’re trying to win at the autocross or just win at not spilling coffee on your morning commute, this review’s got something for you.
Spoiler alert: these coilovers might just be the best upgrade your car has ever had.
Why Coilovers Matter (And What Makes Fortune Auto Special)
If you’re still rocking OEM shocks and wondering why your car feels like a boat during cornering, it’s time to talk suspension. Coilovers don’t just make your car look better—they transform how it handles, brakes, and responds.
Now, not all coilovers are created equal. This is where Fortune Auto shines. They don’t just sell off-the-shelf kits—they build them to order. Every set of Fortune Auto coilovers is hand-assembled in the USA, tailored to your specific platform, needs, and driving goals. That’s rare at their price point.
What makes them special:
- Custom spring rates at no extra cost
- Rebuildable and revalveable dampers
- Adjustable dampening (24- or 30-level depending on the series)
- Proprietary digressive piston tech (more on this in a sec)
They offer a range of coilovers from the street-friendly 500 Series to the track-honed Pro 3-Way, so whether you’re canyon carving or setting PBs at Buttonwillow, there’s something in their lineup for you.
Meet the Lineup: From Street to Track
Fortune Auto’s product range is impressively diverse, catering to everyone from daily drivers to hardcore track warriors. Each series is thoughtfully designed to suit a specific type of enthusiast, and knowing where you fall on that spectrum will help you pick the right kit for your needs.
500 Series (The Everyday Hero)
The 500 Series is Fortune Auto’s bread and butter—affordable, street-tuned, and loaded with adjustability. It’s perfect for daily drivers who want sharper handling without sacrificing ride quality.
Highlights:
- 24 levels of rebound adjustability
- Monotube dampers
- Custom spring rates
- Rebuildable and upgradable
Best for: Street use, mild track days, slammed builds
Whether you’re rolling to work or cruising to your favorite taco spot on Friday nights, the 500 Series keeps your ride smooth and sporty without beating you up.
510 Series (Track-Ready Without the Spine Punishment)
If the 500 is for the street, the 510 is where the tarmac gets serious. These are designed for folks who like their weekends with a side of apexes and tire squeal.
Highlights:
- 24-step rebound-adjustable monotube dampers
- Radial bearing mounts included
- Swift spring upgrade optional
- FA Digressive Piston tech
Best for: Track days, spirited driving, aggressive street builds
The 510 Series is like the cool older sibling of the 500s—same DNA, more performance, and still totally livable on the daily.
Pro Series (Pro 2-Way & 3-Way)
This is where things go full race mode. With separate rebound and compression adjustments and motorsports-level engineering, these coilovers are track killers.
Highlights:
- Independent rebound/compression control
- Can be custom-valved for slicks or race tires
- Used in competitive motorsport builds
Best for: Time attack, circuit racing, serious track junkies
The Pro Series isn’t for the faint of heart, but if you’re chasing podiums—or just love tweaking suspension for perfection—this is your playground.
Air Piston Lift System (APLS)
Sometimes, life throws you a speed bump—literally. For slammed cars or steep driveways, the APLS adds up to 3 inches of lift at the push of a button without compromising coilover performance.
Highlights:
- On-the-fly lift
- No air ride sacrifice—keeps full coilover control
- Compatible with most Fortune Auto models
Best for: Low cars, daily drivers, mixed terrain builds
This isn’t air suspension—it’s real suspension with a lift trick up its sleeve.
What’s Digressive Damping (And Why You’ll Love It)
Fortune Auto uses a proprietary digressive piston in their coilovers—and this isn’t just marketing fluff. It’s a real performance benefit.
Here’s the translation: Digressive damping means the shocks are soft over small bumps (like cracks or potholes) but stiffen up quickly when the car starts to pitch or roll aggressively. So you get ride comfort without giving up control during hard cornering or braking.
It’s like having your cake and hitting the apex with it too.
Install Experience: Wrencher-Friendly
Fortune Auto coilovers come well-packaged with clear instructions, quality hardware, and thoughtful touches like anti-seize pre-applied on threads. Most kits install with basic tools and a jack—though a torque wrench is highly recommended.
Tips for an easier install:
- Use anti-seize on the locking collars
- Set ride height before installing—adjusting after is trickier
- Double-check preload, don’t just “eyeball it”
- Get an alignment right after install—seriously
Real-World Ride Quality
This is where Fortune Auto really surprises people. Most folks expect coilovers to feel harsh or jittery. With Fortune Auto, it’s different. Even on the stiffer 510 Series, you get a composed, connected ride that doesn’t beat you up.
They soak up small bumps, stay flat through corners, and actually improve highway comfort. Sounds wild, but it’s true—especially with digressive damping and properly matched spring rates.
Customization Is the Name of the Game
One of the coolest things about Fortune Auto? You can customize your kit.
- Spring Rates: Choose what suits your driving style
- Camber Plates: Available for most platforms
- Swift Springs: Optional upgrade for even better performance
- Color Accents: Because aesthetics matter too
They even offer rebuild services and upgrades down the line. Want to convert your 500s to 510s? No problem. Want your dampers revalved for a new spring setup? They’ve got you.
How They Stack Up to the Competition
You’ve probably seen names like BC Racing, KW, or Tein tossed around in the same conversation. Here’s how Fortune Auto compares:
- Vs. BC Racing: Fortune Auto’s digressive damping offers a more refined ride. Plus, the custom valving is a step above.
- Vs. KW V3: KWs are known for comfort, but they cost more and aren’t rebuildable in the U.S. Fortune Auto offers more tuning flexibility.
- Vs. Tein Flex Z: Tein is more budget-focused, and while solid, lacks the customization and U.S. support FA brings to the table.
Bottom line: Fortune Auto punches above its weight, offering boutique-level performance and service at a mid-range price.
Daily Driver Diaries: Real Owner Feedback
Nothing beats firsthand experience. Here’s what real-world Fortune Auto users have to say:
- “I daily my BRZ on 500s and couldn’t be happier. It’s comfy when I need it to be and tightens up when I push it.”
- “Installed 510s on my Evo X. It rides smoother than stock, no joke.”
- “The ability to upgrade later is what sold me. Went from 500 to Swift springs and now thinking of a Pro 2-Way upgrade.”
- “I’ve run BC and Tein before. Fortune Auto is next level.”
Maintenance and Longevity
Fortune Auto coilovers are designed with longevity in mind. Because they’re rebuildable, you can refresh the dampers after years of abuse rather than replacing the whole setup.
Maintenance Tips:
- Clean the threads regularly
- Use coilover covers if you live in snowy/salty areas
- Re-torque all bolts after 500 miles
- Service every 50,000 miles or 2–3 track seasons
Bonus Section: How to Dial in Your Fortune Auto Coilovers
Here’s a quick-start guide to tuning your setup for max enjoyment:
- Set Ride Height First – Don’t confuse preload with height. Adjust lower mount for ride height.
- Corner Balance (Optional) – Ideal for track setups. Get it done at a performance shop.
- Adjust Dampening Gradually – Start in the middle (12 clicks out of 24), then fine-tune from there.
- Preload Correctly – Use the Fortune Auto guide. Incorrect preload ruins everything.
- Test Drive and Re-check – Make adjustments, take notes, re-check everything after your first week.
Final Thoughts: Boutique Feel Without the Boutique Price
At the end of the day, suspension isn’t just about specs—it’s about the way your car makes you feel when you’re behind the wheel. With Fortune Auto, that feeling is a balanced blend of confidence, control, and comfort. Whether you’re carving canyons, competing on the track, or just enjoying a spirited drive home from work, these coilovers adapt to you. Not the other way around.
Fortune Auto proves that you don’t have to drop five grand to get track-ready performance or silky-smooth daily comfort. They’ve created something rare in the car mod world—something that works, feels good, and grows with you as your build evolves.
So if you’re tired of bottoming out, tired of the bouncy ride, or just tired of choosing between quality and affordability, do yourself a favor and give Fortune Auto a serious look. Your spine (and your lap times) will thank you.
Because when it comes to coilovers, balance is everything—and Fortune Auto has found the sweet spot.